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Company Culture

"If you want to build a ship, don't drum up the people to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea."
‐Antoine De Saint‐Exupery, Author of The Little Prince

Self-motivated Superstars

We believe that high-performing colleagues are self-motivated “superstars”. They are naturally passionate about what they do, and they don't rely on formalised training or development. The natural "superstars" we look for do not need "management". We recruit and select talents with high potential and leadership qualities. 


Characters and Personalities

​We look for soft skills more than hard skills: proactiveness, sense of responsibility, communication and presentation skills, discipline and diligence, courage, creativeness, etc. Characters and personalities can hardly be gained or improved through daily work, thus we consider these matching qualities when we select our talents.

Flexible but Not Chaotic

We minimize formalized traditional management: there's hardly any fixed organizational chart; position titles are not a meaningful thing here; recurring meetings that don't initiate actions are avoided. However, all colleagues are expected to understand our company strategies, goals, and priorities clearly; we share context and information transparently; ad-hoc coordination and organized catch-ups proactively occur anytime and anywhere.


Team Players

Most people spend more time with their job than with their families. As we are facing each others every day, we shall get to know each others, respect each others, and make efforts to enjoy the time we spend with each others at work. We expect our talents to be community members, and team players. 

Learn and Achieve

We motivate our talents by giving them the platform and support for self-development. We are all surrounded by helpful colleagues and have the opportunity to work on challenges that make us grow. We encourage self-improvement through experience, observation, introspection, reading, and discussion. We believe a battlefield is a much better classroom than a military school.

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